Objective: Creating a comprehensive brand identity for a US delivery company called allDelivery, to provide guidelines for employees when they are producing materials related to the brand. The mission is to provide delivery services, especially for restaurants, grocery stores, and more. Examples need to be provided about how the brand elements should be used through different channels of communication. 

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Solution: The logo needed to address the mission of the brand. It has two components: the word mark and the symbol. The logo implies the shape of a vehicle and also displays the word "all" and the letter "D". The letter D is designed like a smile as an extra point. It conveys the brand’s mission, which is agile delivery for different purposes and customer satisfaction. The color palette conveys a sense of trust, energy, and positivity.

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