Bachelor Of Visual Design
Objective: To create a brand identity for a Bahraini visual design college, in order to provide guideline for employees, when they are producing materials related to this brand. It is also providing examples about how the brand elements should be used through different channels of communication.
Brand: The logo is made of two components, logo and logotype. It is a combination of critical thinking symbol and Bahraini traditional design which both are valued by this brand. The logo implies the sense of movement since its components are pointing toward different directions, hence it conveys the brand’s mission which is training skillful students ready to work locally and internationally. Colour red implies the sense of power and energy.
Objective: To create a sustainable package that can provide protection & durability to the coffee beens as long as facility to use. Target audience of this package are middle class people who regularly use Arabic coffee and appreciate the different flavors of the light roasted coffee been.
Brand: The brand name means blond woman in Arabic, also it is a term that is used for light roasted Arabic coffee which is more pleasant. The logotype is inspired from the aroma of hot Arabic coffee.Pattern is inspired form coffee plant.The product comes in three flavors: Cardamon, Safran and Alshagra blend.