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Objective: To create a sustainable package that can provide protection & durability to the coffee beens as long as facility to use. Target audience of this package are middle class people who regularly use Arabic coffee and appreciate the different flavors of the light roasted coffee been. 


Brand: The brand name means blond woman in Arabic, also it is a term that is used for light roasted Arabic coffee which is more pleasant. The logotype is inspired from the aroma of hot Arabic coffee.Pattern is inspired form coffee plant.The product comes in three flavors: Cardamon, Safran and Alshagra blend.

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